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LIVE WEDS, JAN 28

The Playbooks to Scaling GTM with AI

Use the links below to watch live 📺

SaaStr AI Day is streaming live ⏺️

We’re live on Wednesday, January 28th, 2026. Use the agenda & links below to join the sessions:

8:00-8:45 AM PDT

Multi-Agent Management: What To Do Next to Build a Full AI-Powered GTM Team

Speakers:

Jason Lemkin, Founder and CEO, SaaStr 

Amelia Lerutte, Chief AI Officer, SaaStr 

9:00-9:30 AM PDT

Scaling AI Across Your GTM Team: The Measurement Playbook for Going From 1 to 50 AI-Powered Sales Reps

Speaker: Russ Fradin, Larridin's Co-founder & CEO

 

9:30-10:00 AM PDT

From Research to Reality: Scaling AI to Millions of Users at Google DeepMind

Speaker: Paige Bailey, AI Developer Relations Lead

 

10:00-10:30 AM PDT

The Human + Agent Sales Org: What high-growth teams are doing differently

Speaker: Dina Apostolou, Agentforce Sales CMO & Product Marketing Leader, Salesforce

 

10:30-11:00 AM PDT

Your Hidden Growth Engine: How We Turned AI Support Agents into Revenue Drivers
Speaker: Shalin Jain, CEO & Founder, HappyFox

11:00-11:30 AM PDT

Agent Tipping Point: How Companies are Putting Agents into Production

Speaker: Chris Clark, Co-Founder & COO, OpenRouter
 

11:30-12:00 PM PDT

Transforming Your Revenue Engine: The New CRO Playbook for Rebuilding in the AI Era

Jason Eubanks, Co-Founder and CEO, Aurasell


OUR VALUED PARTNERS

Live Demos. Real Results

What is AI Day?

AI Day is our fourth edition of this live, digital event.

The focus of AI Day is to highlight where B2B Meets AI - and the intersection of the two. Geared towards founders, revenue leaders, SaaS executives and investors alike, SaaStr AI Day will showcase live demos and real results from leading B2B companies, highlighting their AI integrations and advancements. Learn about what’s new in AI via in-depth sessions and live showcases with some of the top leaders in B2B.

What can I expect from an AI Day sponsorship?

During the registration process, attendees will be prompted to choose the sessions they want to attend beforehand. This is important for Sponsors, as the sooner you can work with our Speaker team on content, the more signups and yield you will receive. There is a clear time-to-lead value here at our digital events.  

Sponsors of AI Day will have a speaking slot to showcase how their existing product is pushing the advancement and integration of artificial intelligence. The lens for SaaStr’s AI Day is that it should be an executive and / or product expert showing the intersection of AI and B2B within your product in a way that will help those in SaaS meet their goals faster.

Sponsors will receive their signups of attendees directly following the live digital event. You can expect upwards of 200-700 leads if you meet the guidelines of our Speaker and Sponsorships teams. 


OUR SPONSORS

CATCH UP ON WHAT YOU MISSED 📺

Missed our previous AI Days? Here’s what you missed:

Snowflake's AI Revolution in Sales, Marketing and GTM with Snowflake‘s CMO and Founding CRO

This session discusses the impact of AI on marketing and sales at Snowflake. Hosts Chris Degnan, founding CRO of Snowflake, and Denise Persson, CMO at Snowflake, delve into how AI has revolutionized their operations. They share key learnings from Snowflake's data cloud market strategies and their record-breaking IPO. Discover the significance of company culture, security, and a centralized data foundation in leveraging AI. Hear about Snowflake's AI Council, customer use cases, task automation, and the consolidation of intelligence teams. Don't miss this comprehensive discussion on the transformative role of AI in the enterprise and valuable hiring insights for staying ahead in the AI era.


How to Build Top-Performing Sales Orgs with OpenAI's GTM Leader Maggie Hott

Join Maggie Hott, GTM Leader at OpenAI, as she shares her extensive experience in building top-performing sales organizations at SaaStr. With a remarkable career history at Eventbrite, Slack, Webflow, and OpenAI, Maggie distills 15 years of insights into a tactical playbook for building and scaling sales teams. Learn key principles for hiring the right candidates, fostering thriving teams, maintaining customer obsession, and driving sustainable growth. Discover common pitfalls to avoid, the importance of storytelling, and how to align your teams for maximum impact. Whether you're a startup founder or a seasoned leader, these practical lessons will help you scale your sales team effectively.


What’s Working Now: AI’s Real Impact on Sales with SaaStr's CEO and Co-Founder, and SVP & GM

Join Jason Lemkin, CEO and Founder of SaaStr, and Amelia Lerutte, SVP and GM of SaaStr, as they dive deep into the practical applications, results, and learnings from integrating AI into sales workflows. This session covers the initial struggles, data preparation, and continuous optimization required to achieve high-quality outputs with AI. They share specific examples of what's working, the importance of human oversight, and the benefits of combining AI with human expertise. Whether you're initiating outbound sales or reactivating lapsed accounts, learn how SaaStr successfully increased response rates and closed deals using AI-driven strategies.


Marketing in the Age of AI with Wiz's CMO Raaz Herzberg

Join us for an insightful discussion with Raaz Herzberg, the Chief Marketing Officer of Wiz, as she dives into her unconventional journey from engineering to leading Wiz's marketing strategy. In this episode, Raaz shares her unique perspectives on how a lack of traditional marketing background shaped her approach, focusing on building brand awareness and solving customer pain points. Learn about the innovative tactics she's employed to stand out in the cybersecurity market, the importance of hiring curious and driven individuals, and how AI is transforming the marketing landscape. Whether you're in marketing, sales, or a founder, Roz offers valuable advice on making impactful hires and driving exponential growth.


AI and The Future of Sales, Marketing & CS with HubSpot CEO Yamini Rangan

Join us as HubSpot's CEO Yamini Rangan delves into the dynamic landscape of SaaS, discussing the rapid transformations driven by AI. In this insightful session, Yamini shares her experience with pivoting HubSpot's roadmap after the advent of ChatGPT, the increasing role of AI in product development, and the evolving customer expectations. Gain valuable insights into creating urgency, leveraging AI to enhance productivity, and the importance of a unified partner ecosystem. Perfect for entrepreneurs and SaaS founders, this episode underscores the necessity of adaptability, curiosity, and a growth mindset in today’s tech industry.